“In details little and large we have crafted a new seat and a new cabin to look after our guests in unparalleled comfort accompanied by the authenticity and warmth of our in-flight Hawaiian hospitality.” […]

Hawaiian collaborated with Optimares, an Italian seat manufacturer specializing in traveler-centric design, created an exclusive, highly customized seat.

“Optimares assembled the seats, Poltrona Frau produced the leather covers, and Ferrari made the carbon fiber structure supporting the seats. The cabin is not only beautiful but it also has a very strong “made in Italy” signature.

“This project has been a really long journey from conception all the way through the fabrication of the seat and I am really excited to see our guests’ experience it for the first time. I think it’s gonna be something that really brings our brand to life.”